This ebook lays out the modern playbook for measuring brand ROI in video, showing how AI-powered video understanding reveals not just when a brand appeared across live events, CTV, streaming, and programmatic placements, but whether those moments actually drove impact. It covers why treating every impression equally misses up to 40% of true brand exposure, how to separate paid ad placements from higher-recall native integrations, and how to benchmark share of voice against competitors with brand-safety context built in. Includes a real campaign walkthrough showing how TwelveLabs' Pegasus, Analyze, and Embed APIs convert raw footage into placement scores, safety flags, and budget-reallocation recommendations.