TwelveLabs is a registered trademark of Twelve Labs, Inc. ("TL") in the United States and other countries. Additionally, TL has rights in other trademarks including the TL logo. TL takes the protection of our trademarks very seriously. To maintain the goodwill that TL has developed in the marketplace, its trademarks must be used with permission and properly in all contexts. These Trademark Usage Guidelines ("Guidelines") are intended for its partners, customers, consultants, and any third party authorized to use any trademark owned by TL in any promotional, commercial, educational or reference material. If you have any questions about a specific trademark or logo usage, to request use of the TL logo or would like further information regarding these Guidelines, please contact us at: marketing@twelvelabs.io.

GENERAL GUIDELINES

These Guidelines provide an overview of TL's trademark rights. All rights in TL trademarks are reserved, including those not specified here. Any authorized use of TL trademarks benefits TL exclusively.

TL may update these Guidelines periodically. Check them before using TL trademarks to ensure compliance. Without written consent or agreement from TL, you cannot use TL trademarks. Even with consent, TL can modify or revoke it at any time unless restricted by a separate agreement.

If you are a licensee of one or more TL trademarks, please consult your agreement with TL for any additional or different requirements applicable to your use.

You must comply with any TL request to correct, remedy or discontinue any use of a TL trademark that is determined by TL to be improper.

HOW TO USE TL'S TRADEMARKS

As much as practicable, TL trademarks must be used with nouns and not as nouns and with the letters TM in superscript, ™, to represent the TL trademark when referencing the TL platform. For example: the TwelveLabs™ Video Understanding Platform.

You must include the ™ symbol along with the TwelveLabs name upon the first use of the trademark, whether the first use occurs in the title or in the text of the work. If you are allowed to use the TL logo, then the inclusion of the logo containing the appropriate trademark symbol will also suffice for a first use of the mark.

Referring to TwelveLabs as company (rather than to its products) is an exception to this general rule, please see below.

APPROPRIATE ATTRIBUTION LANGUAGE

Always include trademark attribution when referencing a TL trademark in any material, recognizing TL's ownership. For example: "TwelveLabs and the TwelveLabs logo are trademarks of Twelve Labs, Inc."

PROHIBITED USES OF TL'S TRADEMARKS

• Do not abbreviate, alter, or modify TL trademarks.

• Do not combine TL trademarks with other symbols or trademarks.

• Do not imply endorsement of your product using TL trademarks.

• Do not dilute or tarnish TL's trademark rights.

• Do not use TL trademarks in a defamatory or misleading manner.

• Do not display TL trademarks with obscene or unlawful content.

• Do not use TL trademarks in domain names, meta tags, or hidden text.

• Do not purchase TL trademarks as ad words from search engines or social media.

Your company name, product names, logos, designs, and other trademarks must:

• Not include any TL logo or trademark without written permission.

• Not be similar to any TL trademark, including misspellings or phonetic equivalents.

• Not imitate TL's visual design or trade dress.

• Not imply sponsorship, affiliation, or endorsement by TL without a written license.

• Not display TL trademarks more prominently than your own marks.

• Not crowd TL trademarks with other designs so they are unclear.

• Not use TL trademarks as if they were part of or extending TL.

REFERENCING TL AS A COMPANY NAME

Although Twelve Labs, Inc. is our company name, when you refer to TL as a company, please use simply "TwelveLabs," and do not use a trademark symbol. TL's company name may be abbreviated to TL in subsequent references.

Examples of references to TL as a company include identifying TL as the owner of the TL platform and associated product modules, and providing our contact information, including our address, at the end of a communication.

TECHNOLOGY INTEGRATIONS

Upon receiving TL's advance written consent, including as provided in a separate written agreement with TL, you may use the TL trademark in word form only to reference the compatibility of your application or integration with the TL video understanding platform provided that it does in fact function as described. In addition to the other requirements described herein, your notice must be made in a referential manner, such as "integrated into", "integrated with", "for use with," "for" or "compatible with" the TL video understanding platform. For example: "[your product name] integrates into the TwelveLabs platform."

LOGO USAGE

Use of any TL logo, including TL model logos (viz., Marengo and Pegasus), design, or graphic is prohibited except in accordance with written consent from TL and in accordance with these Guidelines. Do not alter any TL logo with respect to color, font, or any other design element.

EXAMPLE TWELVELABS TRADEMARK LIST:

TwelveLabs™
Pegasus™
Marengo™