CASE STUDY
How AffiliateNetwork Reviews Thousands of Creator Posts in Seconds, Not Weeks
The Problem
AffiliateNetwork connects leading consumer apps and brands with 60,000+ creators producing short-form organic marketing ads, processing thousands of creator videos and millions of views daily.
The challenge? Verifying creator content meets brand guidelines.
UGC ads aren't movies. They're 10 to 45 seconds of creativity: quick cuts, overlays, voiceovers, memes, flashing logos. Traditional general-purpose video AI pipelines were not built for high-tempo UGC, multimodal overlays, and fast iteration cycles, and simply couldn't keep up.
"As our platform scaled to tens of thousands of posts per day, we realized our existing AI content-review pipeline was not delivering the throughput or video-understanding accuracy we needed. We knew we shouldn't accept the status quo and looked for a better solution."
— Sean Kim, Head of AI & ML at AffiliateNetwork
What Failed
General-Purpose AI Models: frame-by-frame vision + audio transcription
Too slow (minutes vs. seconds)
Missed logos, context, scene changes
Couldn't fully grasp multimodal content
No fast iteration
The issue: Video treated as images + audio, not a unified whole.
Why TwelveLabs
Sean researched TwelveLabs' architecture and found something different: video treated as video, not stacked frames.
Pegasus: Temporal reasoning across videos with low latency, localizing events and actions, enabled the team to analyze creator content for key themes, topics, and trends. Finding specific details, objects, and themes allowed the team to significantly streamline the review process.
"What stood out was that TwelveLabs actually understands video as a unified fusion of media, rather than treating it as separate modalities."
The Solution: AI Post Verifier in 4 Steps
Index once → Marengo creates embeddings in shared vector space
Natural language rules → "Show logo for 2+ seconds" or "must show app in a positive light."
Instant results → Pass/fail, timestamps, explanations
Real-time iteration → Campaign managers refine rules in seconds
"After indexing, querying is instant. Campaign managers iterate in real time."
Impact
Speed
Videos verified in seconds
Rules tuned without re-watching
Faster creator feedback
Scale
Lean team serves 60k+ creators and billions of views
One system for all clients
Bootstrap-friendly
Accuracy
Reliable logo detection in compressed UGC
Understands true messaging, humor, and creativity
Handles multiple formats such as split-screens, voiceovers, bet slips, and more
What's Next
Rolling out across:
More formats (texting stories, bet slips, split-screens)
Content discovery and pattern analysis
Automated creator analysis





