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Acceptable Use and Conduct Policy

Effective Date: April 23, 2025

This Acceptable Use and Conduct Policy (“Policy”) governs your use of the products and services offered by Twelve Labs Inc. and its affiliates (“we”, “our”, “us”, and “Products”, respectively) and our websites and their subdomains, together with any successor websites (“Twelve Labs Sites”). We may modify this Policy by posting a revised version on a Twelve Labs Site. By using the Products or accessing a Twelve Labs Site, you agree to the latest version of this Policy.

You shall not use, or facilitate or allow others to use the Products or a Twelve Labs Site:

for any illegal, invasive, infringing, defamatory, or fraudulent activity (including, for example, phishing, creating a pyramid scheme or mirroring a website);
to violate or encourage the violation of the rights of others;
to threaten, incite, promote, or actively encourage violence, terrorism, or other serious harm;
for any content or activity that promotes child sexual exploitation or abuse, is pornographic, harassing, excessively profane, hateful (including attacking others based on their race, ethnicity, national origin, religion, sex, gender, sexual orientation, disability, or medical condition, or is otherwise exploitive or abusive), or otherwise objectionable as determined by Twelve Labs in its sole discretion;
to violate the security, integrity, or availability of any user, network, computer or communications system, software application, network, or computing device;
to distribute, store or upload to the Products, viruses, worms, Trojan horses, corrupted files, hoaxes, or other items of a destructive or deceptive nature;
to find security vulnerabilities to exploit the Products or attempting to bypass any security mechanism or filtering capabilities; or
in such a way as to misrepresent yourself, or disguise the origin of any content (including by “spoofing”, “phishing”, manipulating headers or other identifiers, impersonating anyone else, or falsely implying any sponsorship or association with Twelve Labs or any third party).

You shall not use, or facilitate or allow others to use the Products or a Twelve Labs Site, whether directly or to product content, in each case:

for the purposes of developing and commercializing any generative AI technology that is competitive with the Products;
to generate synthetic training data in connection with or for the purposes of training or fine tuning any artificial intelligence model;
to interact with individuals under the age of consent in any way that could result in exploitation or manipulation;
to make decisions that have a consequential impact on any individual’s legal position, financial position, life opportunities, employment opportunities, human rights, or that might result in physical or psychological injury to an individual, in each case without appropriate human oversight;
to purposefully manipulate or effect deceptive techniques with the objective or effect of distorting the behavior of a person by impairing their ability to make an informed decision (e.g., to create or further gambling addiction);
to exploit any of the vulnerabilities of a person (e.g., age, disability, or socio-economic situation);
to engage in social scoring or predictive profiling that would lead to discriminatory, unfair, biased, detrimental, unfavorable, or harmful treatment of certain persons or groups of persons;
to identify or verify individual identities based on people’s faces or other physical, physiological, or behavioral characteristics, unless permitted by the Documentation and you have the legal rights to do so;
to develop or deploy chatbots that (i) are erotic, romantic, or used for companionship purposes, or; (ii) are personas of specific, actual people (living or dead) without their explicit consent;
to infer sensitive attributes of persons such as gender, race, or specific age from images, videos, or other content of such persons, unless permitted by the Documentation and you have the legal rights to do so;
to create or promote content that (i) describes, praises, supports, promotes, glorifies, encourages and/or instructs individual(s) on self-injury or to take their own life; (ii) describes, features, or promotes graphic violence or gore; or (iii) depicts an act of terrorism; praises, or supports a terrorist organization, terrorist actor, or violent terrorist ideology; encourages terrorist activities; offers aid to terrorist organizations or terrorist causes; or aids in recruitment to a terrorist organization;
in such a way as to evade or disrupt restrictions or safety filters on inputs or outputs;
in a high-risk use case that could result in the death or serious bodily injury of any person or in physical or environmental damage;
in connection with a medical device or to provide medical advice, diagnosis, or treatment;
to facilitate spyware, communications surveillance, or unauthorized monitoring of individuals;
to promote or facilitate real money gambling or payday lending;
to engage in political campaigning or lobbying, including generating campaign materials personalized to or targeted at specific demographics;
to generate or promote disinformation, misinformation, or false online engagement (e.g., AI-generated comments, reviews);
to engage in or promote plagiarism or other academic dishonesty;
to solicit or collect sensitive identifiers, security information, or their equivalents including, without limitation, payment card information (e.g., credit card numbers or bank account information), government identifiers (e.g., SSNs), API keys, or passwords;
to deter people from participation in democratic processes, including misrepresenting voting processes or qualifications and discouraging voting;
to in any way facilitate the sexualization of minors, including, without limitation, minor grooming, generating content designed to impersonate a minor, depicting child abuse in any form, including instructions for how to conceal such abuse, or to promote or depicting pedophilic relationships, including via roleplay;
to shame, humiliate, intimidate, bully, harass, or celebrate the suffering of individuals; or
in connection with any official local, state, or national law enforcement application except for (i) back office uses including internal training, call center support, document summarization, and accounting; or (ii) analysis of data for the location of missing persons, including in human trafficking cases, and other related applications, provided that such applications do not otherwise violate or impair the liberty, civil liberties, or human rights of natural persons; in each case ((i) and (ii)) unless permitted by the Documentation and you have the legal rights to do so; or
to engage in a prohibited practice as defined in Article 5 of the EU Artificial Intelligence Act, notwithstanding anything to the contrary in this Policy.

Conduct Guidelines – Interacting with Twelve Labs Employees

At Twelve Labs, we support honest, collaborative and respectful relationships and take a very firm line against bullying, harassment or abuse of our employees in any form of communication, including phone, text, messaging, and email. Simply put, we do not tolerate behavior that:

▪ Intimidates, shames or harasses others by any means;

▪ Attacks human dignity using things such as degrading or demeaning stereotypes; or

▪ Repeated or unwanted contact that insults, bullies, or threatens our employees.

Investigation and Enforcement

We may investigate any suspected violation of this Policy and remove or disable access to any content or resource that violates this Policy. You agree to cooperate with us to remedy any violation. We may report any activity that we suspect violates any law or regulation to appropriate law enforcement officials, regulators, or other appropriate third parties. Our reporting may include disclosing your information.

We also may cooperate with appropriate law enforcement agencies, regulators, or other appropriate third parties to help with the investigation and prosecution of illegal conduct by providing network and systems information related to alleged violations of this Policy.

We may immediately suspend your access to any Product, Twelve Labs Site, or other service if you are not in compliance with this Policy or don’t respond to us in a reasonable period of time after we’ve contacted you about a potential violation of this Policy. We may also suspend your access to any service or terminate any agreement of which this Policy forms a part.

You shall not use, or facilitate or allow others to use the Products or a Twelve Labs Site:

for any illegal, invasive, infringing, defamatory, or fraudulent activity (including, for example, phishing, creating a pyramid scheme or mirroring a website);
to violate or encourage the violation of the rights of others;
to threaten, incite, promote, or actively encourage violence, terrorism, or other serious harm;
for any content or activity that promotes child sexual exploitation or abuse, is pornographic, harassing, excessively profane, hateful (including attacking others based on their race, ethnicity, national origin, religion, sex, gender, sexual orientation, disability, or medical condition, or is otherwise exploitive or abusive), or otherwise objectionable as determined by Twelve Labs in its sole discretion;
to violate the security, integrity, or availability of any user, network, computer or communications system, software application, network, or computing device;
to distribute, store or upload to the Products, viruses, worms, Trojan horses, corrupted files, hoaxes, or other items of a destructive or deceptive nature;
to find security vulnerabilities to exploit the Products or attempting to bypass any security mechanism or filtering capabilities; or
in such a way as to misrepresent yourself, or disguise the origin of any content (including by “spoofing”, “phishing”, manipulating headers or other identifiers, impersonating anyone else, or falsely implying any sponsorship or association with Twelve Labs or any third party).

You shall not use, or facilitate or allow others to use the Products or a Twelve Labs Site, whether directly or to product content, in each case:

for the purposes of developing and commercializing any generative AI technology that is competitive with the Products;
to generate synthetic training data in connection with or for the purposes of training or fine tuning any artificial intelligence model;
to interact with individuals under the age of consent in any way that could result in exploitation or manipulation;
to make decisions that have a consequential impact on any individual’s legal position, financial position, life opportunities, employment opportunities, human rights, or that might result in physical or psychological injury to an individual, in each case without appropriate human oversight;
to purposefully manipulate or effect deceptive techniques with the objective or effect of distorting the behavior of a person by impairing their ability to make an informed decision (e.g., to create or further gambling addiction);
to exploit any of the vulnerabilities of a person (e.g., age, disability, or socio-economic situation);
to engage in social scoring or predictive profiling that would lead to discriminatory, unfair, biased, detrimental, unfavorable, or harmful treatment of certain persons or groups of persons;
to identify or verify individual identities based on people’s faces or other physical, physiological, or behavioral characteristics, unless permitted by the Documentation and you have the legal rights to do so;
to develop or deploy chatbots that (i) are erotic, romantic, or used for companionship purposes, or; (ii) are personas of specific, actual people (living or dead) without their explicit consent;
to infer sensitive attributes of persons such as gender, race, or specific age from images, videos, or other content of such persons, unless permitted by the Documentation and you have the legal rights to do so;
to create or promote content that (i) describes, praises, supports, promotes, glorifies, encourages and/or instructs individual(s) on self-injury or to take their own life; (ii) describes, features, or promotes graphic violence or gore; or (iii) depicts an act of terrorism; praises, or supports a terrorist organization, terrorist actor, or violent terrorist ideology; encourages terrorist activities; offers aid to terrorist organizations or terrorist causes; or aids in recruitment to a terrorist organization;
in such a way as to evade or disrupt restrictions or safety filters on inputs or outputs;
in a high-risk use case that could result in the death or serious bodily injury of any person or in physical or environmental damage;
in connection with a medical device or to provide medical advice, diagnosis, or treatment;
to facilitate spyware, communications surveillance, or unauthorized monitoring of individuals;
to promote or facilitate real money gambling or payday lending;
to engage in political campaigning or lobbying, including generating campaign materials personalized to or targeted at specific demographics;
to generate or promote disinformation, misinformation, or false online engagement (e.g., AI-generated comments, reviews);
to engage in or promote plagiarism or other academic dishonesty;
to solicit or collect sensitive identifiers, security information, or their equivalents including, without limitation, payment card information (e.g., credit card numbers or bank account information), government identifiers (e.g., SSNs), API keys, or passwords;
to deter people from participation in democratic processes, including misrepresenting voting processes or qualifications and discouraging voting;
to in any way facilitate the sexualization of minors, including, without limitation, minor grooming, generating content designed to impersonate a minor, depicting child abuse in any form, including instructions for how to conceal such abuse, or to promote or depicting pedophilic relationships, including via roleplay;
to shame, humiliate, intimidate, bully, harass, or celebrate the suffering of individuals; or
in connection with any official local, state, or national law enforcement application except for (i) back office uses including internal training, call center support, document summarization, and accounting; or (ii) analysis of data for the location of missing persons, including in human trafficking cases, and other related applications, provided that such applications do not otherwise violate or impair the liberty, civil liberties, or human rights of natural persons; in each case ((i) and (ii)) unless permitted by the Documentation and you have the legal rights to do so; or
to engage in a prohibited practice as defined in Article 5 of the EU Artificial Intelligence Act, notwithstanding anything to the contrary in this Policy.

Conduct Guidelines – Interacting with Twelve Labs Employees

▪ Intimidates, shames or harasses others by any means;

▪ Attacks human dignity using things such as degrading or demeaning stereotypes; or

▪ Repeated or unwanted contact that insults, bullies, or threatens our employees.

Investigation and Enforcement

You shall not use, or facilitate or allow others to use the Products or a Twelve Labs Site:

for any illegal, invasive, infringing, defamatory, or fraudulent activity (including, for example, phishing, creating a pyramid scheme or mirroring a website);
to violate or encourage the violation of the rights of others;
to threaten, incite, promote, or actively encourage violence, terrorism, or other serious harm;
for any content or activity that promotes child sexual exploitation or abuse, is pornographic, harassing, excessively profane, hateful (including attacking others based on their race, ethnicity, national origin, religion, sex, gender, sexual orientation, disability, or medical condition, or is otherwise exploitive or abusive), or otherwise objectionable as determined by Twelve Labs in its sole discretion;
to violate the security, integrity, or availability of any user, network, computer or communications system, software application, network, or computing device;
to distribute, store or upload to the Products, viruses, worms, Trojan horses, corrupted files, hoaxes, or other items of a destructive or deceptive nature;
to find security vulnerabilities to exploit the Products or attempting to bypass any security mechanism or filtering capabilities; or
in such a way as to misrepresent yourself, or disguise the origin of any content (including by “spoofing”, “phishing”, manipulating headers or other identifiers, impersonating anyone else, or falsely implying any sponsorship or association with Twelve Labs or any third party).

You shall not use, or facilitate or allow others to use the Products or a Twelve Labs Site, whether directly or to product content, in each case:

for the purposes of developing and commercializing any generative AI technology that is competitive with the Products;
to generate synthetic training data in connection with or for the purposes of training or fine tuning any artificial intelligence model;
to interact with individuals under the age of consent in any way that could result in exploitation or manipulation;
to make decisions that have a consequential impact on any individual’s legal position, financial position, life opportunities, employment opportunities, human rights, or that might result in physical or psychological injury to an individual, in each case without appropriate human oversight;
to purposefully manipulate or effect deceptive techniques with the objective or effect of distorting the behavior of a person by impairing their ability to make an informed decision (e.g., to create or further gambling addiction);
to exploit any of the vulnerabilities of a person (e.g., age, disability, or socio-economic situation);
to engage in social scoring or predictive profiling that would lead to discriminatory, unfair, biased, detrimental, unfavorable, or harmful treatment of certain persons or groups of persons;
to identify or verify individual identities based on people’s faces or other physical, physiological, or behavioral characteristics, unless permitted by the Documentation and you have the legal rights to do so;
to develop or deploy chatbots that (i) are erotic, romantic, or used for companionship purposes, or; (ii) are personas of specific, actual people (living or dead) without their explicit consent;
to infer sensitive attributes of persons such as gender, race, or specific age from images, videos, or other content of such persons, unless permitted by the Documentation and you have the legal rights to do so;
to create or promote content that (i) describes, praises, supports, promotes, glorifies, encourages and/or instructs individual(s) on self-injury or to take their own life; (ii) describes, features, or promotes graphic violence or gore; or (iii) depicts an act of terrorism; praises, or supports a terrorist organization, terrorist actor, or violent terrorist ideology; encourages terrorist activities; offers aid to terrorist organizations or terrorist causes; or aids in recruitment to a terrorist organization;
in such a way as to evade or disrupt restrictions or safety filters on inputs or outputs;
in a high-risk use case that could result in the death or serious bodily injury of any person or in physical or environmental damage;
in connection with a medical device or to provide medical advice, diagnosis, or treatment;
to facilitate spyware, communications surveillance, or unauthorized monitoring of individuals;
to promote or facilitate real money gambling or payday lending;
to engage in political campaigning or lobbying, including generating campaign materials personalized to or targeted at specific demographics;
to generate or promote disinformation, misinformation, or false online engagement (e.g., AI-generated comments, reviews);
to engage in or promote plagiarism or other academic dishonesty;
to solicit or collect sensitive identifiers, security information, or their equivalents including, without limitation, payment card information (e.g., credit card numbers or bank account information), government identifiers (e.g., SSNs), API keys, or passwords;
to deter people from participation in democratic processes, including misrepresenting voting processes or qualifications and discouraging voting;
to in any way facilitate the sexualization of minors, including, without limitation, minor grooming, generating content designed to impersonate a minor, depicting child abuse in any form, including instructions for how to conceal such abuse, or to promote or depicting pedophilic relationships, including via roleplay;
to shame, humiliate, intimidate, bully, harass, or celebrate the suffering of individuals; or
in connection with any official local, state, or national law enforcement application except for (i) back office uses including internal training, call center support, document summarization, and accounting; or (ii) analysis of data for the location of missing persons, including in human trafficking cases, and other related applications, provided that such applications do not otherwise violate or impair the liberty, civil liberties, or human rights of natural persons; in each case ((i) and (ii)) unless permitted by the Documentation and you have the legal rights to do so; or
to engage in a prohibited practice as defined in Article 5 of the EU Artificial Intelligence Act, notwithstanding anything to the contrary in this Policy.