Trust But Verify: Video's New Compliance Problem

Trust in video used to mean one thing: does this follow our rules? Now it means two.

A single two-hour master still takes a week of frame-by-frame review, and market rules multiply by the region. Today’s leading detection tools mostly make it worse, drowning reviewers in false positives.

Then add a second front: synthetic video convincing enough to slip past a newsroom before anyone catches it. Compliance teams are facing a problem that's compounding faster than headcount can scale.

This session is for anyone who has to say yes or no before something goes out, and who’d rather not be the one who missed it.

What we'll cover:

Why manual compliance review breaks down at scale, and why detection-only tools tend to create more review work, not less

How regional and internal standards (MPA, Ofcom, CNC, ClassInd, ACB, studio-specific policies) multiply the problem

What synthetic video detection reveals about the current state of deepfakes

Where content compliance and authenticity verification are starting to converge, and what that means for newsrooms, broadcasters, and studios over the next year

Trust in video used to mean one thing: does this follow our rules? Now it means two.

Then add a second front: synthetic video convincing enough to slip past a newsroom before anyone catches it. Compliance teams are facing a problem that's compounding faster than headcount can scale.

This session is for anyone who has to say yes or no before something goes out, and who’d rather not be the one who missed it.

What we'll cover:

Why manual compliance review breaks down at scale, and why detection-only tools tend to create more review work, not less

How regional and internal standards (MPA, Ofcom, CNC, ClassInd, ACB, studio-specific policies) multiply the problem

What synthetic video detection reveals about the current state of deepfakes

Where content compliance and authenticity verification are starting to converge, and what that means for newsrooms, broadcasters, and studios over the next year

Trust in video used to mean one thing: does this follow our rules? Now it means two.

Then add a second front: synthetic video convincing enough to slip past a newsroom before anyone catches it. Compliance teams are facing a problem that's compounding faster than headcount can scale.

This session is for anyone who has to say yes or no before something goes out, and who’d rather not be the one who missed it.

What we'll cover:

Why manual compliance review breaks down at scale, and why detection-only tools tend to create more review work, not less

How regional and internal standards (MPA, Ofcom, CNC, ClassInd, ACB, studio-specific policies) multiply the problem

What synthetic video detection reveals about the current state of deepfakes

Where content compliance and authenticity verification are starting to converge, and what that means for newsrooms, broadcasters, and studios over the next year

Featured speaker

Simon Lecointe

Head of Field Engineering at TwelveLabs

Simon leads the North America & Europe (NAMER) Solutions teams at TwelveLabs, leveraging his extensive M&E experience to supercharge creative teams. With a keen eye for emerging tech, he bridges artful imagination with practical innovation—streamlining workflows, empowering collaboration, and reimagining what's possible in today's digital landscape.