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VIDEO AI FOR SPORTS AND BROADCASTING

From broadcast to social in minutes, not hours.

Surface and rank the moments that matter in live and recorded sports content. Editorial teams start with curated options, not raw footage, and publish 50 to 100 clips per editor per day.

Talk to Sales

Surface and rank the moments that matter in live and recorded sports content. Editorial teams start with curated options, not raw footage, and publish 50 to 100 clips per editor per day.

Talk to Sales

TRUSTED BY

Built for your workflow.

How teams use TwelveLabs to get more from their video.

Fan personalization

Tailor cuts for each platform and audience. The same source video becomes fan-segment-specific content without proportional headcount.

Highlight generation

Automatically surface key plays, reactions, and defining moments. Turn live streams and archives into ready-to-publish highlights.

Performance analysis

Search for specific plays, movements, and tactics across your footage. Surface insights quickly from live and historical video.

Built for your workflow.

How teams use TwelveLabs to get more from their video.

Fan personalization

Tailor cuts for each platform and audience. The same source video becomes fan-segment-specific content without proportional headcount.

Highlight generation

Automatically surface key plays, reactions, and defining moments. Turn live streams and archives into ready-to-publish highlights.

Performance analysis

Search for specific plays, movements, and tactics across your footage. Surface insights quickly from live and historical video.

Built for video at scale, deployed where your data lives

Index once. Query forever. As your library grows and our models improve, your archive gets more valuable, not more expensive.

+13.1%

Pegasus 1.5 over Gemini 3.1 Pro on Multimodal Prompting

10x

Faster content review and compliance scanning.

4 hrs

Single video, one API call

Python

Node.js

import requests
 
# Step 2: Define the API URL and the specific endpoint
API_URL = "https://api.twelvelabs.io/v1.3"
INDEXES_URL = f"{API_URL}/indexes"
 
# Step 3: Create the necessary headers for authentication
headers = {
    "x-api-key": "<YOUR_API_KEY>"
}
 
# Step 4: Prepare the data payload for your API request
INDEX_NAME = "<YOUR_INDEX_NAME>"
data = {
    "models": [
        {
            "model_name": "marengo3.0",
            "model_options": ["visual", "audio"]
        }
    ]
}

Integrate with your personalized SDK — and your vision.

Do more with your video from day one with our easy APIs and developer-friendly SDKs. This is AI made to work for you, ready to integrate and adapt.

Get SDK

Integrate with your personalized SDK — and your vision.

Do more with your video from day one with our easy APIs and developer-friendly SDKs. This is AI made to work for you, ready to integrate and adapt.

Get SDK

See All

Sample apps

See All

Node

Olympic Video Classification Application

Learn how to build a semantic video search engine with the powerful integration of TwelveLabs' Embed API with ApertureDB for advanced semantic video search.

Try this example

Node

Crop and Seek: Experience Advanced Video Search

Crop and Seek demonstrates the power of advanced video search capabilities using the TwelveLabs API.

Try this example

Python

Video Highlight Generator

The YouTube Chapter Highlight Generator is a tool developed to automatically generate chapter timestamps for YouTube videos.

Try this example

Customer Stories

“It's essential for our business to access exact moments in games to package the best content to our fans. Multimodal AI is a game-changer in surfacing the best content you have available.”
Brad Boim Senior Director, Media Management & Post Production, NFL Media
“With generative AI, we can mine neglected aspects of videos, both in and out of game, to create content tailored to each fan while maintaining the brand identity of each team preserved in team-specific generative models. This revolutionary approach allows creative teams to focus on high-level strategy while providing an unprecedented scale of personalized, engaging content”
Farah Bastien, SENIOR DIRECTOR, MEDIA OPERATIONS AND SPORTS PRODUCTION, MLSE
“TwelveLabs is one-of-a kind. For us to serve as a design partner to be the first city in the world to deploy this kind of advanced technology using foundational models is a true opportunity we appreciate.”
CTO, Sejong City
“TwelveLabs has developed a powerful and user-friendly technology that allows users to ask questions about videos and receive answers as if by magic!”
Jorge Torres Co-Founder and CEO, MindsDB
“Building with TwelveLabs was an easy and powerful way to enhance our video datasets. Integration with FiftyOne was made simple with their excellent documentation and tutorials.”
Daniel Gural Machine Learning Evangelist, Voxel51
There is nothing in the world like TwelveLabs. It’s easy to integrate, finds what’s valuable, and the accuracy is astounding. Our video data opens new doors to business areas we’d only imagined.”
Pedro Almeida CEO, Mindprober
“The TwelveLabs API continually amazes me in searching ALL parts of a video. With each search, I discover new results and possibilities of the technology for our customers.”
Michael Philips Chief Product Officer, Source Digital

Customer Stories

“It's essential for our business to access exact moments in games to package the best content to our fans. Multimodal AI is a game-changer in surfacing the best content you have available.”
Brad Boim Senior Director, Media Management & Post Production, NFL Media
“With generative AI, we can mine neglected aspects of videos, both in and out of game, to create content tailored to each fan while maintaining the brand identity of each team preserved in team-specific generative models. This revolutionary approach allows creative teams to focus on high-level strategy while providing an unprecedented scale of personalized, engaging content”
Farah Bastien, SENIOR DIRECTOR, MEDIA OPERATIONS AND SPORTS PRODUCTION, MLSE
“TwelveLabs is one-of-a kind. For us to serve as a design partner to be the first city in the world to deploy this kind of advanced technology using foundational models is a true opportunity we appreciate.”
CTO, Sejong City
“TwelveLabs has developed a powerful and user-friendly technology that allows users to ask questions about videos and receive answers as if by magic!”
Jorge Torres Co-Founder and CEO, MindsDB
“Building with TwelveLabs was an easy and powerful way to enhance our video datasets. Integration with FiftyOne was made simple with their excellent documentation and tutorials.”
Daniel Gural Machine Learning Evangelist, Voxel51
There is nothing in the world like TwelveLabs. It’s easy to integrate, finds what’s valuable, and the accuracy is astounding. Our video data opens new doors to business areas we’d only imagined.”
Pedro Almeida CEO, Mindprober
“The TwelveLabs API continually amazes me in searching ALL parts of a video. With each search, I discover new results and possibilities of the technology for our customers.”
Michael Philips Chief Product Officer, Source Digital

Customer Stories

“It's essential for our business to access exact moments in games to package the best content to our fans. Multimodal AI is a game-changer in surfacing the best content you have available.”
Brad Boim Senior Director, Media Management & Post Production, NFL Media
“With generative AI, we can mine neglected aspects of videos, both in and out of game, to create content tailored to each fan while maintaining the brand identity of each team preserved in team-specific generative models. This revolutionary approach allows creative teams to focus on high-level strategy while providing an unprecedented scale of personalized, engaging content”
Farah Bastien, SENIOR DIRECTOR, MEDIA OPERATIONS AND SPORTS PRODUCTION, MLSE
“TwelveLabs is one-of-a kind. For us to serve as a design partner to be the first city in the world to deploy this kind of advanced technology using foundational models is a true opportunity we appreciate.”
CTO, Sejong City
“TwelveLabs has developed a powerful and user-friendly technology that allows users to ask questions about videos and receive answers as if by magic!”
Jorge Torres Co-Founder and CEO, MindsDB
“Building with TwelveLabs was an easy and powerful way to enhance our video datasets. Integration with FiftyOne was made simple with their excellent documentation and tutorials.”
Daniel Gural Machine Learning Evangelist, Voxel51
There is nothing in the world like TwelveLabs. It’s easy to integrate, finds what’s valuable, and the accuracy is astounding. Our video data opens new doors to business areas we’d only imagined.”
Pedro Almeida CEO, Mindprober
“The TwelveLabs API continually amazes me in searching ALL parts of a video. With each search, I discover new results and possibilities of the technology for our customers.”
Michael Philips Chief Product Officer, Source Digital