A panel conversation with TwelveLabs, AWS, Iconik, and Cloudfirst. This session is designed for media technology and strategy leaders evaluating modernization investments. No prior technical knowledge required.

Petabytes of irreplaceable video footage currently sit in on-premises vaults and off-cloud storage: inaccessible, unsearchable, and effectively invisible. Demand for licensable, AI-ready video content has never been higher, but media companies often can't answer basic questions about what's in their archive. Meanwhile, the organizations who can move fast are locking up the licensing relationships.

The window is open now. But it won't stay that way forever.

In this panel conversation, leaders from TwelveLabs, AWS, Iconik, and Cloudfirst will break down a new jointly funded program to migrate petabyte-scale archives to AWS, index them with AI-powered video intelligence, and turn decades of footage into searchable, monetizable assets at a fraction of the traditional cost.

Learn directly from the teams delivering this end-to-end solution about how the migration actually works, what the economics look like, where media asset management fits into a modern archive infrastructure, and how AI-native metadata transforms the value of your archive.