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VIDEO AI FOR MEDIA & ENTERTAINMENT

Your archive is your largest unmonetized asset.

TwelveLabs makes every frame of your library searchable in natural language, with scene-level structure your producers, editors, and licensing teams can actually use.

Talk to Sales

TwelveLabs makes every frame of your library searchable in natural language, with scene-level structure your producers, editors, and licensing teams can actually use.

Talk to Sales

TRUSTED BY

Built for your workflow.

How teams use TwelveLabs to get more from their video.

Archive Monetization

Turn historical content into licensable inventory. Search decades of footage in natural language and respond to licensing requests the same day instead of three days later. The economics that work for major studios work for any rights holder sitting on a back catalog.

Scene Detection & Structural Metadata

Detect cold opens, narrative acts, transitions, and end credits with timestamps your team can validate in minutes instead of hours. Integrates with Avid Media Composer and Adobe Premiere through partner panels, so structural metadata flows directly into the tools your editors already use.

Promos, Trailers & Social Clips

Surface the most compelling moments in films and episodic content automatically. Marketing and social teams scale promotional output across TikTok, Reels, Shorts, and trailer variants without adding headcount, and back-catalog titles get full promotional treatment for the first time.

Built for your workflow.

How teams use TwelveLabs to get more from their video.

Archive Monetization

Scene Detection & Structural Metadata

Promos, Trailers & Social Clips

Built for video at scale, deployed where your data lives

Index once. Query forever. As your library grows and our models improve, your archive gets more valuable, not more expensive.

+13.1%

Pegasus 1.5 over Gemini 3.1 Pro on Multimodal Prompting

10x

Faster content review and compliance scanning.

4 hrs

Single video, one API call

Python

Node.js

import requests
 
# Step 2: Define the API URL and the specific endpoint
API_URL = "https://api.twelvelabs.io/v1.3"
INDEXES_URL = f"{API_URL}/indexes"
 
# Step 3: Create the necessary headers for authentication
headers = {
    "x-api-key": "<YOUR_API_KEY>"
}
 
# Step 4: Prepare the data payload for your API request
INDEX_NAME = "<YOUR_INDEX_NAME>"
data = {
    "models": [
        {
            "model_name": "marengo3.0",
            "model_options": ["visual", "audio"]
        }
    ]
}

Integrate with your personalized SDK — and your vision.

Do more with your video from day one with our easy APIs and developer-friendly SDKs. This is AI made to work for you, ready to integrate and adapt.

Get SDK

Integrate with your personalized SDK — and your vision.

Do more with your video from day one with our easy APIs and developer-friendly SDKs. This is AI made to work for you, ready to integrate and adapt.

Get SDK

See All

Sample apps

See All

Node

Crop and Seek: Experience Advanced Video Search

Crop and Seek demonstrates the power of advanced video search capabilities using the TwelveLabs API.

Try this example

Node

Video Semantic Recommendation

An App that finds relevant videos based on their actual meaning—not just keyword matches.

Try this example

Python

Building Brand Integration Assistant

Brand Integration Assistant and Ad Break Finder is a tool that helps you instantly understand and filter ad videos through auto-generated tags

Try this example

Customer Stories

“It's essential for our business to access exact moments in games to package the best content to our fans. Multimodal AI is a game-changer in surfacing the best content you have available.”
Brad Boim Senior Director, Media Management & Post Production, NFL Media
“With generative AI, we can mine neglected aspects of videos, both in and out of game, to create content tailored to each fan while maintaining the brand identity of each team preserved in team-specific generative models. This revolutionary approach allows creative teams to focus on high-level strategy while providing an unprecedented scale of personalized, engaging content”
Farah Bastien, SENIOR DIRECTOR, MEDIA OPERATIONS AND SPORTS PRODUCTION, MLSE
“TwelveLabs is one-of-a kind. For us to serve as a design partner to be the first city in the world to deploy this kind of advanced technology using foundational models is a true opportunity we appreciate.”
CTO, Sejong City
“TwelveLabs has developed a powerful and user-friendly technology that allows users to ask questions about videos and receive answers as if by magic!”
Jorge Torres Co-Founder and CEO, MindsDB
“Building with TwelveLabs was an easy and powerful way to enhance our video datasets. Integration with FiftyOne was made simple with their excellent documentation and tutorials.”
Daniel Gural Machine Learning Evangelist, Voxel51
There is nothing in the world like TwelveLabs. It’s easy to integrate, finds what’s valuable, and the accuracy is astounding. Our video data opens new doors to business areas we’d only imagined.”
Pedro Almeida CEO, Mindprober
“The TwelveLabs API continually amazes me in searching ALL parts of a video. With each search, I discover new results and possibilities of the technology for our customers.”
Michael Philips Chief Product Officer, Source Digital

Customer Stories

“It's essential for our business to access exact moments in games to package the best content to our fans. Multimodal AI is a game-changer in surfacing the best content you have available.”
Brad Boim Senior Director, Media Management & Post Production, NFL Media
“With generative AI, we can mine neglected aspects of videos, both in and out of game, to create content tailored to each fan while maintaining the brand identity of each team preserved in team-specific generative models. This revolutionary approach allows creative teams to focus on high-level strategy while providing an unprecedented scale of personalized, engaging content”
Farah Bastien, SENIOR DIRECTOR, MEDIA OPERATIONS AND SPORTS PRODUCTION, MLSE
“TwelveLabs is one-of-a kind. For us to serve as a design partner to be the first city in the world to deploy this kind of advanced technology using foundational models is a true opportunity we appreciate.”
CTO, Sejong City
“TwelveLabs has developed a powerful and user-friendly technology that allows users to ask questions about videos and receive answers as if by magic!”
Jorge Torres Co-Founder and CEO, MindsDB
“Building with TwelveLabs was an easy and powerful way to enhance our video datasets. Integration with FiftyOne was made simple with their excellent documentation and tutorials.”
Daniel Gural Machine Learning Evangelist, Voxel51
There is nothing in the world like TwelveLabs. It’s easy to integrate, finds what’s valuable, and the accuracy is astounding. Our video data opens new doors to business areas we’d only imagined.”
Pedro Almeida CEO, Mindprober
“The TwelveLabs API continually amazes me in searching ALL parts of a video. With each search, I discover new results and possibilities of the technology for our customers.”
Michael Philips Chief Product Officer, Source Digital

Customer Stories

“It's essential for our business to access exact moments in games to package the best content to our fans. Multimodal AI is a game-changer in surfacing the best content you have available.”
Brad Boim Senior Director, Media Management & Post Production, NFL Media
“With generative AI, we can mine neglected aspects of videos, both in and out of game, to create content tailored to each fan while maintaining the brand identity of each team preserved in team-specific generative models. This revolutionary approach allows creative teams to focus on high-level strategy while providing an unprecedented scale of personalized, engaging content”
Farah Bastien, SENIOR DIRECTOR, MEDIA OPERATIONS AND SPORTS PRODUCTION, MLSE
“TwelveLabs is one-of-a kind. For us to serve as a design partner to be the first city in the world to deploy this kind of advanced technology using foundational models is a true opportunity we appreciate.”
CTO, Sejong City
“TwelveLabs has developed a powerful and user-friendly technology that allows users to ask questions about videos and receive answers as if by magic!”
Jorge Torres Co-Founder and CEO, MindsDB
“Building with TwelveLabs was an easy and powerful way to enhance our video datasets. Integration with FiftyOne was made simple with their excellent documentation and tutorials.”
Daniel Gural Machine Learning Evangelist, Voxel51
There is nothing in the world like TwelveLabs. It’s easy to integrate, finds what’s valuable, and the accuracy is astounding. Our video data opens new doors to business areas we’d only imagined.”
Pedro Almeida CEO, Mindprober
“The TwelveLabs API continually amazes me in searching ALL parts of a video. With each search, I discover new results and possibilities of the technology for our customers.”
Michael Philips Chief Product Officer, Source Digital